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What a kick!
7/31/2013 10:52:00 AM by PCA&D

 

 

Graphic design majors Socheata Chhun '15 and Ashley Vincent Hill '14, and illustration major Gabrielle Hammaker '15 became part of "a force for good" this summer.  


Socheata, Ashley and Gabrielle worked for three days at a TOMS "Style Your Sole" event during the annual Firefly Music Festival, held this past June in Delaware. They designed, drew and painted custom images on 50-60 pairs of shoes over three days. See the image above for a sample of shoes they designed.

See what we mean. View this video about the shoe-painting event, captured by a local
Delaware media outlet.

Customers spoke with the artists in the TOMS tent so they could provide input about what they wanted on their custom-designed shoes. Socheata and Ashley reported that they and Gabrielle -- as well as PCA&D alumnus Adam Schweitzer '12 and the other artists working in the TOMS event -- had customers who waited hours in line just so they could get a unique pair of "kicks."

 

"When people didn't know what they wanted [as their shoe design], we simply asked them questions about their life, what they enjoyed, or what they did for a living," writes Ashley of her experience at the event. "This guided our designs to be tailored uniquely for them. I was asked to replicate album artwork, such as 'Foster the People's' and the 'Misfits.' A lot of people asked Adam to draw the Little Mermaid...Adam and I tag teamed [on some] designs. I would do one shoe and he would do the other. People loved it."

Shoes designed in the TOMS tent during the music festival were part of the company's "one for one movement" in which each purchase triggers a donation by TOMS of a pair of shoes to a child in need.

Socheata and Gabrielle will return to PCA&D in the fall as juniors. They hope their experience at the festival will better qualify them when they go looking for professional  internships in summer 2014, when, along with all PCA&D juniors, students are required to engage in an internship prior to their senior year.

 

Click here to read more about PCA&D internships during the summer of 2013 or here to read about our professional internship program.

 

 

Socheata at the TOMS tent.

 

Gabrielle at the TOMS event.

 

 

 

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