This past August, PCA&D faculty member Tom Bejgrowicz and partner Jennifer Martin returned to her family's home state to immerse themselves in photographing the geographic region known as the Black Belt of Alabama. It is here that cotton thrived due to artesian wells below the rich, dark earth across eighteen counties.*
The final product of their project, "Black Belt of Alabama," is a cultural experience, adventure, photographic exploration and design challenge, all in one.
On November 18 from 1 - 2 p.m. Bejgrowicz and Martin will share their photographic essay, discuss fundraising and planning for the project, and share anecdotes about their experiences and the design process for the published book.
An image by Tom Bejgrowicz is shown above.
The event is free and open to the public, and sponsored by the PCA&D Graphic Design department. PCA&D is handicapped accessible.
From "Black Belt of Alabama," by Jennifer Martin
About the artists
Tom Bejgrowicz is a faculty member in PCA&D's Graphic Design department and principal of Man Alive Creative, where he specializes in packaging design, art direction, and photography for some of the music industry's leading artists. Tom has designed packaging materials for The Beatles, the James Bond 50th anniversary, Pink Floyd, Trace Adkins, Huey Lewis and the News, The Misfits, and many others while he's in negotiations for his third music photography book.
Jennifer Martin was born and raised in Birmingham, Alabama while her family's presence in Randolph County dates back more than a century. Since 2007, she has run Sally Jane Vintage, a
widely-recognized and influential vintage fashion blog and online store she launched while living in Los Angeles.
PCA&D's BFA curricula feature intra-departmental projects similar to this, in which two distinct disciplines merge to create a unique solution to a creative challenge.
Each fall semester, senior Photography and Graphic Design majors collaborate to design and produce a book that features photo majors' works.
This project gives students from both departments experience with and insight into the process of working together to create a finished book.
Photography students present their senior thesis work to the graphic designers, talk about their
images and explain their conceptual intent. Graphic Design students share their portfolio of work
in order to give the photography students an insight into their design aesthetics and points of view.
Students then work together to create a book designed by the GD majors and featuring works by PH majors. The students work through issues of digital color management and production and publish several copies of each finished book.
The experience of cross-discipline collaboration is invaluable to our students. It is similar to real-world projects and helps students learn to communicate effectively with each other and to unite concept, format and process to create a finished product that successfully connects with their audiences.
* - Source: http://en.wikipedia.org/wiki/Black_Belt_(region_of_Alabama)